V&A

Our new project is working on an advertising campaign for the V&A museum. On the 15th January we when to visit the V&A museum to gain more knowledge and understanding of the brief and the client. We were given a “behind the scenes tour” of the museum and a question and answer session with Clara who is the head of the marketing research department at the V&A. After this we were allowed to have a look around the museum to gain further knowledge. Once we were satisfied with the primary information we had gained by looking around the exhibitions we were then taken to the museums archive to view a selection of old advertising posters created specifically for the V&A and also designs created by Jamie Reed, John McConnell and Rodger Dean. Through out the day I took notes, done observational drawings and took photographs so that when I got back I could show evidence and created detailed information sheets for my project.